Argentina - Variety that creates value

“Variety that creates value”. This concept is part of the most outstanding positive differential attributes of Argentina, for the four main purposes of the CBS. Promised value results in a different way for each of the positioning action fields.

For tourism, Variety creates Experiences; for Goods and Services, Variety creates Singularity; for Investments, Diversity creates Alternatives; for Culture, Diversity creates Knowledge. Communicating a supported image in its differential factors will allow Argentina to present and to position itself with a self profile in a world that gets more competitive every day. CBS’ field of action includes not only international stage but also domestic field in all its sectors.

The implementation of a CBS searches to consolidate the image of the country in a national and international level. It is a tool of high impact to increase the exports, increase tourism, gain new investments and spread Argentine culture in all its sense.

Recognize the positive and differential values of Argentina. – A diverse and unique country in Natural resources – will have a motivational effect in the different sectors of the national work.

The CBS includes the national and international context and it have to be useful for as promoter of Strategies of Regional, Provincial, Municipal, Sectorial and Private Brands. A specific work of link actions with strategies is included.

The CBS will join with the different public, mixed and private bodies related to exports, tourism, investments, culture and the professional services and the association of workers being at its service for the achievement of the objectives.

For this reason, a strong program of education and training of the Country Brand Strategy will be implementing, in a national and international level, especially in the first stage of development and positioning.