Argentina - The mate, in all Argentine households

Instituto Nacional de la Yerba Mate commissioned the study to the firm GEA For Research Strategy, which covered 5,000 households in the capital, contacted by telephone. The survey was aimed to know how, who and how they consume the traditional Creole infusion.

Mate consumption is spread throughout the country and is well everyday you can enjoy 6 of the 7 days a week. Furthermore, it is across all social and economic levels.

According to research, 92% of respondents choose to drink mate with bulb, 54% as a mate and 14% as tereré ie, priming with cold water. The matt bulb is more widespread among the biggest in 21 years. Tereré consumers are concentrated mainly in the northeast region of the country, which has 70% of those who choose to cool off with this version of the mate.

Miriam Vazquez, Director of Operations and Quantitative Area GEA For Strategy Research, said that market analysts, this is extremely positive, "have a product that comes to one hundred percent of the market is wonderful, it means that they can sell to and all this does not always happen, "explained the expert.

Another states obtained by the survey indicates that 75% of people who use the bulb and take-sweet of this total, 7 out of 10 chose the sugar-like sweetener and bitter choose which live, mostly in the northeast region. Moreover, 8 out of 10 respondents claim that yerba mate is a diuretic and stimulating physical and mental.

The mate is not only one of the main products produced and exported by Argentina. It is also no doubt that now, one of the most consumed inside the country and, above all, a mark of distinction of culture argentina ... At least 98% of local households.

Automatic translation by Google Translator.

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